According to Reuters:
'An Ecuadorean airline has come up with a risqué way of attracting customers - they have put models in lingerie in the aisles.
Ícaro airlines is putting underwear fashion parades on several national flights for a two-week special.
All passengers on Ecuador's most well-traveled route from the capital Quito to the port city of Guayaquil will be treated to a 10-minute sky-high show.'
Obviously, mixed reactions, but I'm guessing no one complained about them cutting back on the little packages of airline peanuts..